Digital Service Trends 2020: Expectations vs. Reality
.by ck singh, on august 12,2020
This blog was written by ck singh,
The way 2020 is unfolding is pretty different than what we expected. Despite social distancing, remote work, and changing consumer behaviors, marketers can still be successful.
The world is moving quickly, and every week brings seemingly new news, trends and needs. With the world moving at such a fast pace, consumers are changing behaviors all the time.The internet and the popularity of social media platforms have created faster and more targeted ways to build brand awareness, generate leads, and grow your bottom-line.
1.What’s going on with marketing
The year 2019 ended with a sense that the global economy was in for a turbulent 2020. Tensions between major trading powers were on the rise, there continued to
be concerns about inequality within and between countries, and climate change remained high on the agenda, ranking as the top global business risk in a 2019
survey of insurance industry experts.
Global debt was reaching record levels and rapid technological change
was disrupting the way that goods and services were produced, traded and consumed. At the International Trade Center, we were gearing up to prepare our main stakeholders – micro, small and medium-sized enterprises (M SMEs) – for the challenges ahead. We did not expect, however, that a major crisis would hit so rapidly, and that it would be so different from anything experienced in this century thus far.
The COVID-19 pandemic is an unprecedented global crisis, affecting human health and economic welfare across the globe. It is first and foremost a health crisis,
with governments around the world taking measures to prevent the spread of the virus. Yet the pandemic has also resulted in a planet-wide economic slowdown, affecting trade, investment, growth and employment. The World Trade Organization estimates that world merchandise trade in 2020 could fall sharply, between 13% and 32%.Estimated global losses in GDP growth currently hover
around 5 percentage points.
2.Market Behave Change
Google has released a report on ‘What is India Searching for?’, the report covers the changing digital behaviors and top five consumer trends which are, ‘The need to be Always on’, ‘Power to know more’, ‘Tap and Transact’, ‘Anything, anytime, anywhere on-demand’ and ‘Optimize, personalize, humanize’.
According to the report, “always-on search” has become an established habit for Indian consumers as they sit at the center of an endless stream of information. While they may be holding back on any kind of discretionary spending at the moment, they are certainly more active online than ever before, discovering services and products that could satiate their exploratory instincts.
In general, the problem of people who could not stay in the social distance, at that time there was a boost in digital service, due to which the contribution of online process started to increase more and everywhere, this process started being used in everything, whether it was a government institution, a private institution And the benefit of this is that the stalled work started running and with the benefit of it slowly people.
3.The change in marketing skills
Generally, the situation of these days is not the same as before, the way of working has changed Where previously we used to do it together, now every work is done alone, without any people, there is a big change in the way we actually do business. Machine Artificial Intelligence and Internet of Things are increasing In such a situation, digital skills create new opportunities for you. If you have digital skills, then it can increase your salary by 30%.Companies from all sectors, including consumers, logistics, health care, are looking for technology professionals, skills of working in such areas as digital transformation data security and cyber security are being seen.
4.What Profit from DIGITAL
In today's era, everything has gone online. Internet has made our lives better and we can enjoy many facilities through it only through phone or laptop. Due to this trend, users have changed their business to digital marketing. If we look at the market status, then about 80% of shoppers do online research before purchasing this product before purchasing any product, in such a way, digital marketing becomes important for any company or business to sell its goods and services. The response to marketing through digital means is called digital marketing. Digital marketing can be done through the internet. Internet computers can connect to it through mobile phone laptop website advertising or any other application. Some of the first attempted digital marketing in the 1980s It was not possible to establish but it started to use its name in the late 1990s.
Digital marketing has a simple means of reaching customers or carries out marketing activities. It is also called online marketing. Digital marketing is to reach more people in less time or to develop and develop technology in the development sector.
5.Easy to Consumers reach
Usually when we talk about change, a lot of things change, the level of negative and positive in people's thinking fluctuates and with that change, we change
ourselves if we talk about it now. So the situation is also like that on one side where a big disaster has come in the same way as opportunity has come in the same way, yes why is it digital marketing which is becoming an opportunity and encouraging all of us to move forward. Due to this, the needs of the people are being fulfilled, that people can be anyone, from the biggest businessman to the small shop, all the people have been given a way to move forward, which has become easy for us. Seeing and judging from their level, this is why they are easily meeting each other's needs.
Conclusion
Now we have understood our situation and have also come to know that what has changed in the market, how can we easily benefit ourselves and others by bringing digital skills in ourselves and make everything so easy.
This blog was written by ck singh,
The way 2020 is unfolding is pretty different than what we expected. Despite social distancing, remote work, and changing consumer behaviors, marketers can still be successful.
The world is moving quickly, and every week brings seemingly new news, trends and needs. With the world moving at such a fast pace, consumers are changing behaviors all the time.The internet and the popularity of social media platforms have created faster and more targeted ways to build brand awareness, generate leads, and grow your bottom-line.
Google has released a report on ‘What is India Searching for?’, the report covers the changing digital behaviors and top five consumer trends which are, ‘The need to be Always on’, ‘Power to know more’, ‘Tap and Transact’, ‘Anything, anytime, anywhere on-demand’ and ‘Optimize, personalize, humanize’.
According to the report, “always-on search” has become an established habit for Indian consumers as they sit at the center of an endless stream of information. While they may be holding back on any kind of discretionary spending at the moment, they are certainly more active online than ever before, discovering services and products that could satiate their exploratory instincts.
In general, the problem of people who could not stay in the social distance, at that time there was a boost in digital service, due to which the contribution of online process started to increase more and everywhere, this process started being used in everything, whether it was a government institution, a private institution And the benefit of this is that the stalled work started running and with the benefit of it slowly people.
Usually when we talk about change, a lot of things change, the level of negative and positive in people's thinking fluctuates and with that change, we change
ourselves if we talk about it now. So the situation is also like that on one side where a big disaster has come in the same way as opportunity has come in the same way, yes why is it digital marketing which is becoming an opportunity and encouraging all of us to move forward. Due to this, the needs of the people are being fulfilled, that people can be anyone, from the biggest businessman to the small shop, all the people have been given a way to move forward, which has become easy for us. Seeing and judging from their level, this is why they are easily meeting each other's needs.
